Auctioneering Tips – Anthony Toop – Toop & Toop Adelaide
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Top 3 Auctioneering Tips - Anthony Toop – Toop & Toop Adelaide
Tip 1 :Focus On Being Different
Personally I find many auctioneers boring and predictable. Boring turns buyers off and predictable gives them an edge over you. I suggest focussing on keeping your audience engaged and focussed in order to optimise your result so get coaching from an actor, or a rock star who entertains for a living. Predictable auctioneers are boring to those who follow real estate and buyers will follow you to see your way of auctioning and it is important to not let them pick predictability.
Tip 2: Copy the Best of the Best and then take control and become uniquely you.
Copying fast tracks you to competency, becoming uniquely you takes you auctions to a new level. I find that the Industry has become too bland and I feel Auctioneering is a personality based business, the more you can let your personality come through, the better the result….assuming you have a personality!! Auctioneering is where entertainment and business come together. If you can master both you will outperform all others.
Tip 3: Take performance risks
Covering legal’s and being professional is a given BUT great auctioneers take risks and use gut feel and instincts to deliver awesome auctions. An award winning technical auctioneer when set free to completely focus on their environment and truly live in the moment is the real deal for me.
Anthony Toop – Toop & Toop – Adelaide
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About the Author: In 1985 Anthony Toop launched a real estate company from his home in Toorak Gardens with his wife Sylvia. From the outset, Anthony and Sylvia were determined to create the best real estate company in the country, and to set the industry standard.
Innovation and systematic, cost effective business practices soon became the hallmarks of Toop&Toop. For an industry that was locked in tradition, many found these innovations including floodlit signs and a weekly Home Gallery magazine, challenging.
However, Toop&Toop's unique marketing, impeccable ethics, outstanding service and passion for moving real estate to new levels soon became the model for others to follow. Through the 1990s, the company became acknowledged as the strongest, high profile independent real estate firm in South Australia and gained recognition by winning numerous awards and setting the standards in:
customer service
quality assurance
business excellence
Toop&Toop is now recognised nationally as a market leader in residential real estate in Australia. Into the new century, the company continues to develop strongly with a focus on using advanced technology to constantly deliver new services and products to enhance the effectiveness of the sales process.
Integral to this success are qualities such as nimbleness, risk-taking and the willingness to challenge assumptions in order to find a better way of providing service to clients.
Groundbreaking news spreads, and the demand to hear about Toop&Toop has spread interstate and overseas with requests to be a keynote speaker becoming a regular event.
Meanwhile, Toop&Toop's founding passion for innovation and focus on efficiency continues to be maintained at the highest standard.
Mission Statement
We will take the lead
We will not let the competition set the pace
We will focus on competitive edge at every opportunity
We will provide service to our clients of a standard unmatched in real estate
We will be led by our customer not by our products
We will do the right things as well as do things right